维多利亚的秘密输了

Ainsley O Connell

法官严正声明:内衣非外衣。

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在伦敦,Pink系列衬衫悄悄地来了,而Pink系列文胸悄悄地走了。这都是因为法庭宣判维多利亚的秘密(Victoria's Secret)的内衣品牌Pink侵犯了高档衬衫制造商Thomas Pink在英国和欧洲的商标权。


“消费者很有可能会进入原告的门店寻购内衣,并会惊讶而失望地发现自己弄错了。”法官科林·博斯(Colin Birss)在判决书中如是说。这个裁决不会影响维多利亚的秘密在美国的生意,但给其在英国的发展势头泼了一瓢冷水。



维多利亚的秘密在2004年推出了Pink系列的文胸、内裤和睡衣。该系列的销量从一开始就异常火爆,因为年轻人和大学生都被吸引了过来。Pink“不仅带来了活力、青春、能量,还给维多利亚的秘密带来了一批新顾客。”2009年,零售商L Brands公司的董事长兼首席执行官莱斯利·威克斯纳(Leslie Wexner)在写给股东的一封信中如是写道。Pink显然经受住了时间的考验:虽然维多利亚的秘密在L Brands的销量并没有明显增加,但相关报告一直认为Pink系列是总销量提高的主要原因。


维多利亚的秘密在英国有7家门店,其中6家出售Pink系列,而在美国的门店则有上千家。


“我们对判决结果很满意,我们会继续保护这个重金打造的高档服装品牌。”Thomas Pink的首席执行官乔纳森·海尔布伦(Jonathan Heilbron)在一份公告中如是说。该公司注册了Thomas Pink这个商标,但没单独注册“Pink”这个词。然而,法官博斯认为,Thomas Pink“打造出的品牌特色”与维多利亚的秘密的“性感与大众化”截然不同。


Thomas Pink成立于1984年,现属酩悦·轩尼诗-路易·威登集团(Moët Hennessy Louis Vuitton Group,LVMH),拥有门店100家。其在杰明街(Jermyn Street)的旗舰店离维多利亚的秘密在新庞德街(New Bond Street)的旗舰店只有半英里。


我们致电L Brands请求其作出评论,但没有收到回电。


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